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APARTMENT HOTEL MIMARU SUITENGUMAE

Signage, Amenity Goods

Date: 2018.4

Location: Chuo-ku, Tokyo

Client: Cosmos Initia Co., Ltd.

Design Direction: Cosmos more, Inc.

Photo: Tomooki Kengaku

The 52th SDA AwardsBronze Award

These are signage designs for the newly opened hotel in Nihombashi Suitengumae. They were designed to bring a little joy to the guests by adopting ‘shapes’ that recall traditional Japanese designs such as sword handguards and family crests. For guestroom signages, plates are made into different ‘shapes’ for each guestroom, providing a sense of variety in corridors that tends to become rather monotonous. In addition, designs adopting these ‘shapes’ were also developed for toiletries and glass collision prevention stickers to become a visual identity of the hotel. 

日本橋水天宮前にオープンしたホテルのサイン計画。刀の鍔や家紋など日本の伝統意匠を想起させる「形」をサインに用いて、宿泊者にささやかな楽しさをもたらすデザインとした。客室表示は、プレートを客室ごとに異なる「形」にし、単調になりがちな廊下に変化を与えている。また、アメニティグッズやガラス衝突防止シールなどにも「形」を用いたデザインを展開し、ホテルの視覚的なアイデンティティとした。

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