top of page
mimaru_009.jpg

APARTMENT HOTEL MIMARU SUITENGUMAE

Category: Sign System, Identity

Date: 2018.04

Location: Chuo-ku, Tokyo

Client: Cosmos Initia

Design Direction: Cosmosmore

Photo: Tomooki Kengaku

The 52th SDA AwardsBronze Award

These are signage designs for the newly opened hotel in Nihombashi Suitengumae. They were designed to bring a little joy to the guests by adopting ‘shapes’ that recall traditional Japanese designs such as sword handguards and family crests. For guestroom signages, plates are made into different ‘shapes’ for each guestroom, providing a sense of variety in corridors that tends to become rather monotonous. In addition, designs adopting these ‘shapes’ were also developed for toiletries and glass collision prevention stickers to become a visual identity of the hotel. 

日本橋水天宮前にオープンしたホテルのサイン計画。刀の鍔や家紋など日本の伝統意匠を想起させる「形」をサインに用いて、宿泊者にささやかな楽しさをもたらすデザインとした。客室表示は、プレートを客室ごとに異なる「形」にし、単調になりがちな廊下に変化を与えている。また、アメニティグッズやガラス衝突防止シールなどにも「形」を用いたデザインを展開し、ホテルの視覚的なアイデンティティとした。

mimaru_023.jpg
mimaru_021.jpg
mimaru_022.jpg
mimaru_029.jpg
mimaru_016-4.jpg
mimaru_018.jpg
mimaru_026.jpg

​–––​–––​–––​–––​–––​–––​–––​–––​–––​–––​–––​–––​–––​–

mimaru_027.jpg
mimaru_006 2.jpg
mimaru_003.jpg
mimaru_013 2.jpg
mimaru_032.jpg
mim_01.jpg
mim_02.jpg
bottom of page