Creative Circuit™ is a place where Toshiba engages in value co-creation with its customers and partner companies. To create its visual identity, graphics reminding electronic circuit symbols were designed and distributed throughout the space. These symbols express the mindset and literacy necessary in co-creative activities, and they are intended to inspire the users’ creativity.

The wayfinding signs and bulletin boards are designed to be hooked onto the rails on the spandrel walls, so that they could be moved as needed. Thus, the signs acquire a tool-like presence, giving a casual impression suitable for a place where co-creation activities are carried out. Boards for displaying workshop information could be placed on the rails as well, functioning as catalysts prompting users to take part in activities.